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Hotel Motel Marketing – Expanding Online Visibiity

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Cosa imparerò?

  • Learn how important online visibility has become in the travel industry and why improving your online search results are so critical to success
  • Become confident in understanding the role Google plays in online visibility, specifically for accommodation businesses.
  • Understand how third party sites and online travel agents can actually be your friend.
  • Gather ideas for how to utilize social media in your Hotel Motel marketing strategy.
  • Know some tricks for strong daily habits that help continually improve search engine results and travel booker conversions.

Expanding Online Visibility is a short course designed to assist owners and managers of accommodation businesses find their way in the sometimes confusing, competitive and challenging online/digital world.

With 85% of all travel booking conducted online these days, if you can’t be found on the web, then you don’t stand a chance to even maintain current market share, let alone find the growth you are most likely searching for.

The advice, insight, ideas, and strategies in the three 10 minute videos are not old school hospitality thinking. It is modern and up to date content helping to give independent hoteliers the cutting edge in the rapidly changing business environment.

You should take this course if you are feeling bewildered and overwhelmed by modern hotel marketing and wish to find some straight talking advice on the subject.

Qual è il pubblico target?

  • This course is perfect for owners and managers in the accommodation industry. From small to medium hotels and motels, to B&B’s and Serviced Apartments. This content is designed to help you compete in a rapidly changing business environment where the big boys tend to have the early advantage simply because they are better resourced. Here we try to level the playing a field for you and give you latest industry insight and techniques. Our course will give you a competitive advantage over many of your competitors.

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