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Online Reputation Management For Independent Hotels

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Cosa imparerò?

  • Identify the common issues with online reputation management and what they actually mean for your hotel
  • Know how a bad customer review can tarnish your hotel’s reputation
  • Know how to push bad customer reviews out of the curious eyes of potential guests
  • What to avoid when managing your online reputation
  • Know how to keep your hotel’s online reputation spotless
  • Know how critical monitoring your hotel’s online reputation is…
  • Understanding how your prospects shop for hotels online
  • Know what questions to ask an online reputation manager before hiring them

Even if you think you know what’s being said about your hotel online, you may be surprised at the risk you face by not using these online reputation management techniques…

Did you know that research firm UserCentric recently found that people spend an average of 14.7 seconds skimming through all of the search results on the first page?

Even if your hotel is at the top of the list, your customers may still see a negative review or bad comment about your hotel. Imagine what that could do to your online reputation and your ability to get paying customers through your doors!

What Else Could Tarnish Your Hotel’s Reputation?

It would surprise me if you were able to tell me without a doubt, right now, what people were saying about your hotel online. Sure, you may know your ranking on some of the top review sites, but do you know where the negative comments are?

And more importantly, do you know how to push them out of the curious eyes of potential guests at your hotel? Probably not.

According to a study conducted in 2012 by Google and an independent marketing research company, Ipsos MediaCT, 96% of leisure travellers start their planning with a search online.

Regardless of how spotless your reputation is offline, a traveller is still highly likely to see what people say about your hotel online before they even consider to book their stay.

Not monitoring your online reputation is no longer an option. Smart hotel owners know that they need to manage their reputation to fill their rooms.

“There Are So Many Pages to Monitor, I Couldn’t Possibly Do It!”

You’re right. We’ve heard the same worries from numerous hotel owners when they learned how critical monitoring their online reputation is too. The truth is, search results are constantly changing, and it feels impossible to keep up with everything being talked about your property online.

It feels impossible to monitor your search results every day, AND react to bad reviews.

That’s why so many hotel owners just give up. Smart hotel owners know people are writing reviews about their hotel online now and then, but many just don’t have the time or energy to keep up with it all. These hotel owners believe that…

“Negative Reviews Will Go Away On Their Own As Soon As They Get More Positive Feedback

Too many hotel owners put the importance of their online reputation to the wayside. They think if they stay focused on asking happy guests for positive reviews, everything will work itself out. They don’t realize that they need to spend time trying to make those negative reviews go away.

While positive reviews may push down negative reviews in some cases, the constant upgrades from Google search engine algorithm have stopped this from happening as easily as it once used to. Now, as more people turn to search engines like Google to find more information about their hotel before booking a trip, negative reviews seem to have a far greater impact on the overall success of a hotel.

Something that’s surprising for many hotel owners is how many people use more than one device to book their stay. Google found that 90% of users move sequentially from one screen or device to the other when accomplishing tasks like booking travel. This increases the chance of people seeing those negative reviews while they search for your hotel!

And as you know, this puts your hotel at a greater risk of losing customers because of just one bad review!

“But Anyone Can Say Anything Online These Days!”

That’s certainly true!

With your hotel’s reputation in the hands of just about anyone (even people that may never have stayed in your hotel) it can seem impossible to manage customer impulses, and digital reviews. It may feel like you’re trying to wrangle in herds of people who you have no control over.

Fortunately, it doesn’t have to be that hard – or time consuming. There’s a better way to avoid getting bad reviews online, and an easier way to make positive reviews stand out more. By knowing what is being said about your hotel online, and how to respond to a bad review, your online reputation management becomes a lot more effective. In turn, you increase your REVPAR, while also helping your hotel to rank higher in the search engine results.

When you have a clear breakdown of the steps that you must take to ensure your online reputation remains intact, managing your online reputation becomes easy and efficient.

You’ll get those exact steps broken down in an easy to follow format when you sign up for my training TODAY!

Introducing Online Reputation Management For Independent Hotels!

Where you’ll learn…

How to Turn Your Online Reputation Into One Big Raving Review.

This isn’t your run of the mill online reputation management training. We’ve seen those, and agree. You can’t get the information you need to really know how to manage what’s being said online. When you’re trying to grow your hotel business, you need straightforward, easy to understand training that gets the job done fast!

Inside this training, you’ll get a step-by-step plan that is easy to follow, and easy to implement. As you begin the process, it’ll become instantly clear that online reputation management isn’t as burdensome as you may have thought.

Instead, you will have the tools you need to be confident and proud of your online reputation, knowing that when prospective guests search for you, they’ll be happy with what they find.

Here’s What You’ll Learn In Our Step By Step Training:

Module One – Common Issues With Online Reputation Management

Module Two – The Beginning Steps to Managing Your Reputation Online

Module Three – Easy Steps to Keeping Your Online Reputation Spotless

Module Four – What to Avoid When Managing Your Online Reputation

I am also Including – 3 Free Bonus Reports to Answer Your Top Questions About Online Reputation Management.

Get unique access to some of our most requested reports as a bonus!

When you grab this training, you’ll get access to:

Top 10 Questions and Answers about Online Reputation Management

Top 10 Questions and Answers about Customer Reviews

Top 10 Questions and Answers about Fixing a Negative Online Reputation

There’s a lot that goes into online reputation management, but that doesn’t mean it has to be difficult. As you can see, broken down in step-by-step pieces, you can get the tools and strategies necessary to improve your reputation online, and continue to ensure your hotel puts its best foot forward when potential guests do a search.

Start Revitalizing Your Hotel’s Online Reputation Today!

In this comprehensive training, you will receive step-by-step videos, PDF reports, plus worksheets to help you get started on the right foot. Before you know it, your online reputation will be clean of negative remarks, giving the travellers looking for a hotel in your area a raving review of what you have to offer.

In addition to looking great online, you’ll also uphold a strong position in search engine results. In today’s world, that’s a critical component to any business’s success.

You really have nothing to lose and only more business to gain when you snatch up your copy of this step-by-step training.

Don’t hesitate to put your hotel’s best image into the spotlight and start getting more customers through your doors.

Online reputation management is simply one of the best ways that can help you increase your REVPAR and stay ahead of your competition!

Don’t forget – your hotel’s position on search engine results is critical! Just by managing and improving your reputation online, you can also bump up your hotel to the top of search engine results giving you an added bonus to this effective strategy.

Why let the competition steal those spots from you? Grab your copy of “How to Turn Your Hotel Online Reputation Into One Big Raving Review” and start putting these steps to work for your hotel today!

Qual è il pubblico target?

  • This course is for Independent Hotel Owners, General Managers and Marketing Managers
  • This course is for hotel businesses that want to have a better understanding on how to manage their hotel’s online reputation.
  • This course is for hotel businesses that want to discover their current online reputation status
  • This course is newbie friendly!
  • This course is for hotel businesses that currently have bad reviews online
  • This course is for hotel businesses that want to know how best to respond to negative reviews
  • This course is for hotel businesses that want to know how to outsource their ORM tasks
  • This course is for hotel businesses that want to increase their REVPAR!
  • This is NOT a Search engine optimization(SEO) training.
  • This is NOT a Website designing or development training
  • This course is FOCUSED on useful ORM STRATEGIES that will improve your current online reputation.

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