Marketing Strategies for Adventure Travel Tour Companies

Deal Score0

Cosa imparerò?

  • Benefit from the real world experiences of adventure companies that are succeeding using these techniques
  • Learn how adventure travel marketing is different from mainstream travel marketing
  • Learn to identify and structure key marketing goals per campaign
  • Understand the relationship between your various channels and how to maximize your campaigns
  • Identify potential partnerships and resources to extend your marketing reach
  • Create a strategic plan for your social, email, and online advertising campaigns
  • Learn key tips and tricks to avoid SEO, Google and social media pitfalls, while maximizing their benefit

Effective marketing requires “big picture” strategies for your online / offline channels as well as organized implementation of the details of topics like content creation, partnerships, channels, and how to measure, evaluate and update your strategy. Customize this best practice, step-by-step process to your adventure tour operator company’s needs.

If you are an ATTA Member, you qualify for special pricing. Your discount coupon is available in the Benefits page of the HUB, or contact your member advocate at to receive your coupon code.

About AdventureEDU Educator Julie Thorner

Julie’s practical, “in the trenches” experience in senior management finance and marketing positions over more than 2 decades has created her unique business approach to strategic marketing. A former guide, manager, and now marketing partner to top outdoor recreation companies, she emphasizes effective fiscal responsibility and accountability in concert with marketing strategy, development, and execution. Julie specializes in the niche of outdoor recreation and adventure travel, within the travel & tourism industries.

Qual è il pubblico target?

  • Adventure travel tour operators
  • Adventure travel industry marketers
  • Regional and local tourism boards
  • Social Media / Community Manager Staff
  • Tourism Professional seeking to increase industry specific skills / those looking to educate themselves on adventure industry issues specific to marketing

Informazioni aggiuntive


Corso in lingua inglese


2 ore di video on-demand
Accesso illimitato al corso completo
Accesso su dispositivo mobile e TV
Certificato di fine corso



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